The Colorado pot rush is bringing in a lot of money to the state. Business is booming in dispensaries and tourism has also seen a boost, but some less obvious businesses are cashing in on the cannabis craze including spas.
FOX's Lauren Ferrara has the details.
It looks like any other massage, but this one has a twist. At Lodo Massage in downtown Denver, there's cannabis in the cream.
Therapists use a cannabis-infused lotion created by Apothecanna during the 60 or 90 minute treatments.
“The cannabis acts as an anti-inflammatory in the lotion, so that allows the body to heal quicker,” said Taylor Diller, a licensed massage therapist at LoDo.
Lodo has been offering the “Mile High Massage" since April 20 and since then their business has tripled.
“It's the best massage I’ve ever had in my life and that's coming from an ex- massage therapist,” said Judd Wylie, a regular client at Lodo.
Wylie has two bulging discs in his lower back and a degenerative disc disease in his neck. He says the cream warms and loosens his muscles, allowing the therapists to work deeper, alleviating his problem areas.
According to Apothocanna, to the manufacturer of the lotion, and Diller, the Mile High Massage will not get the client stoned or cause them to fail a drug test.
“It doesn't give you a high because you're not ingesting it,” said Diller. “It's purely topical.”
Diller said anyone suffering from chronic pain would benefit from the Mile High Massage, and now she hopes the older generation will jump on board.
“My grandpa, he's all about it and he's never smoked weed in his life,” said Diller.
The Mile High Massage costs $65 for an hour or $95 for 90 minutes.