Shelby Co. Dems hope to raise $$ for media blitz - FOX13 News, WHBQ FOX 13

Shelby Co. Dems hope to raise $$ for media blitz

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The candidates for Shelby County Mayor, incumbent Republican Mayor Mark Luttrell and Democratic nominee Deidre Malone, will be campaigning this Memorial Day holiday weekend.

Their staffs and other party officials have also been hard at work plotting a media campaign to get their message to the voters.

MORE: Shelby County mayoral race set: Luttrell vs. Malone

In politics you raise money to spend it on either TV commercials, billboards, or you go low budget with a grassroots campaign.

When it comes television Mayor Luttrell is leading the pack. His campaign has spent more than $114,000 to purchase time to broadcast his political commercials on Memphis television stations.

MORE: Major factors that could play in Aug. 7 election

Months ago the Luttrell campaign hey bought the time during morning and evening newscasts when most people are home in front of their televisions.

Mayor Luttrell's TV budget is more than all Malone spent on the primary run. Shelby County Democratic Party Chairman Bryan Carson said he hopes to raise $100,000.

MORE: May 6 primary election results

Carson plans to ask all the Democratic candidates who are running in the Aug. 7 general election to make a donation. The money will pay for a  media blitz to promote the party ticket, not individual candidates.

A grassroots effort will also be put it place.

"We will be going door to door canvassing, we will be in churches, parking lots, at various stores and shopping centers," Carson said. "Well when you are talking to someone face to face, you can relate to them in better sense and they can feel your message than you being on TV."

Carson has encouraged individual candidates to raise enough money to buy television time to promote themselves as the party hopes to catch up to the GOP in donations.

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