Levi's CEO: Never wash your jeans - FOX13 News, WHBQ FOX 13

Levi's CEO: Never wash your jeans

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NEW YORK (MYFOXNY) -

How often do you wash your jeans? Whatever your answer, it's probably too often, at least according to a big-time CEO who should know: Clip Bergh, the head honcho of Levi Strauss & Co.

Bergh, speaking at a conference about sustainability, said he has yet to toss his pair of Levi's into the washer in more than a year, according to reports. He said spot cleaning is good enough.

He also said the company is developing ways to make jeans using less water and energy while also lasting longer, which would mean less waste and less of an environmental impact.

But not everyone is convinced that spot cleaning jeans is enough to keep them smelling good and free of germs.

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