Virtual reality technology could change how we live and do busin - FOX13 News, WHBQ FOX 13

Virtual reality technology could change how we live and do business

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PHOENIX (KSAZ) - Technology is continually changing the way we live our lives. A piece of technology called "The Oculus Rift", a virtual reality headset, could open up doors many never thought possible.

It's a plot line for many science fiction movies, virtual reality.

But now, what was once only in the movies, will soon come to the consumer in the form of a goggle type device.

"It's just a display, it's just a screen, but it's completely immersive," said Austin Baker.

The Oculus Rift, was created by a company called Oculus Virtual Reality.

"All of a sudden you're in whatever location so if it's a room, or it's an office, if it's space, you feel like you're right there," he said.

Austin Baker owns a branding and creative problem solving company in Mesa. He's hoping the implement the Oculus Rift into his work.

"I want to be at the forefront to see what it will be like, it's just imaging stuff right now," said Baker.

The technology opens doors to a whole new world of virtual reality that has yet to be tapped. Austin showed us what the Oculus Rift can do.

It's light, a lot lighter than we thought it was going to be.

Imagine walking through your home before it's even built with the ability to look at everything from floor to ceiling.

We asked Baker how the technology recognized when the user moved his or her head. "There's some accelerometers that are in there that are tracking that," he said.

Architects and interior designers are already looking at ways they can use the technology in the way they do business.

And how about this, instead of shopping on the web for items you would put on the Oculus and shop at your favorite store virtually without leaving your home.

"Now imagine going to the Apple store, and you use a virtual reality headset or whatever, and now you're in the store and can browse around in that way," said Baker.

Something that has many folks excited is using the virtual reality for video games and even amusement park rides. There is a roller coaster ride developed for the technology that FOX 10 tried out. It's easy to see how someone might want to lose their lunch while using the technology.

"Now that the technology has finally caught up I think there's going to be a lot of that happening," he said.

From accessibility for people with disabilities to a new way of doing business.

"There's a whole new kind of way of looking at how you interact with the virtual world, and it's just scratching the surface right now," said Baker.

Facebook recently purchased the company for $2 billion dollars. The technology is set to roll out to the public later this year or in early 2015.
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