Dove Deodorant Causes Uproar In New Jersey - FOX13 News, WHBQ FOX 13

Dove Deodorant Causes Uproar In New Jersey

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Dove deodorant is stepping back from their recent ads that aimed for humor and landed with a boycott.

The billboard called New Jersey the "armpit of America," a nickname that is not unfamiliar but isn't necessarily embraced since it is usually used as a pejorative.

The ad featured an image of a woman bearing her armpit telling New Jersey to take the nickname as a compliment. Dove even signed the billboard like a note, writing "Sincerely, Dove."

The campaign did not receive the reaction it desired; New Jerseyans have even threatened to boycott the goods.

Dove responded on its Facebook page with an apology and immediately removed the controversial ad.

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