The streets of New York may seem grizzly at times, but a new publicity stunt is a whole different beast.
Chobani released a giant robotic bear with the quite the personality. The bear goes around the streets of New York City, knocking over food carts and prowling. It finally stops when it gets Chobani yogurt.
The bear was part of Chobani's #howmatters campaign. This ad has gotten more than 1.4 million views on YouTube.
The massive robot animal is only able to eat food with natural ingredients and finally relaxes once he gets his Chobani, much like the bear in their Super Bowl commercial. That commercial has gotten more than 2.4 million hits from YouTube.