Public relations executive Justine Sacco fired after insensitive - FOX13 News, WHBQ FOX 13

Public relations executive Justine Sacco fired after insensitive AIDS in Africa Tweet

Posted: Updated:

A public lesson in the power of social media after Justine Sacco, a former PR executive for an internet company called Interactive Corp, posted a Tweet over the weekend.

The Tweet read, "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white."

The Tweet was posted during her flight. The internet caught on to the offensive tweet and it spread like wildfire.
         
"Has Justine Landed Yet" was a trending topic all day as people waited to see if she apologized or responded once she saw the storm the tweet generated.
         
Sacco eventually deleted her social media accounts, but the damage was done.

She was fired by Interactive Corp, which released a statement saying, "There is no excuse for the hateful statements that have been made and we condemn them unequivocally."

But the company also defended her from other Twitter users saying hateful things about her writing. "We hope that time and action, and the forgiving human spirit, will not result in the wholesale condemnation of an individual who we have otherwise known to be a decent person at core."

Sacco also released her own statement to ABC News saying in part she's ashamed of her insensitivity to the millions of people living with the virus.

She also apologized to the nation of South Africa, where she was born, and to her friends and family.

  • Viral StoriesMore>>

  • Former contractor says she was attacked by rats at DC's Providence Hospital

    Former contractor says she was attacked by rats at DC's Providence Hospital

    Friday, July 25 2014 11:03 AM EDT2014-07-25 15:03:00 GMT
    It is an odd and very disturbing story. A hospital contractor in Northeast D.C. was attacked by rats on the job and they are the same rats she says are eating bodies in the morgue.
    It is an odd and very disturbing story. A hospital contractor in Northeast D.C. was attacked by rats on the job and they are the same rats she says are eating bodies in the morgue.
  • Surgeons find 10-year-old sex toy inside woman's body

    Surgeons find 10-year-old sex toy inside woman's body

    Friday, July 25 2014 10:49 AM EDT2014-07-25 14:49:35 GMT
    After complaining of various health problems, a Scottish woman was found to have a sex toy inside her vagina – and that it had been left there for 10 years. According to a report by STV News, the 38-year-old visited Aberdeen Royal Infirmary after contracting sepsis and experiencing severe weight loss and urinary incontinence. At the hospital, doctors conducted an X-ray of her abdomen, which showed the five-inch toy protruding into her bladder from her vagina. According to the Dail...
    After complaining of various health problems, a Scottish woman was found to have a sex toy inside her vagina – and that it had been left there for 10 years. According to a report by STV News, the 38-year-old visited Aberdeen Royal Infirmary after contracting sepsis and experiencing severe weight loss and urinary incontinence. At the hospital, doctors conducted an X-ray of her abdomen, which showed the five-inch toy protruding into her bladder from her vagina. According to the Dail...
  • New wristband will shock users if they miss fitness goals

    New wristband will shock users if they miss fitness goals

    Thursday, July 24 2014 1:02 PM EDT2014-07-24 17:02:43 GMT
    A new wristband design will deliver an electric shock if the wearer does not meet fitness goals. The Pavlok wristband will be designed to track daily performance. According to the company’s website, the Pavlok compels you into keeping workout and fitness goals by using feedback, reinforcement and electric shock. READ MORE: http://pavlok.com/
    A new wristband design will deliver an electric shock if the wearer does not meet fitness goals. The Pavlok wristband will be designed to track daily performance. According to the company’s website, the Pavlok compels you into keeping workout and fitness goals by using feedback, reinforcement and electric shock. READ MORE: http://pavlok.com/
Powered by WorldNow

WHBQ-TV | Fox 13
485 S. Highland St.
Memphis, TN 38111

Main Station: (901) 320-1313
Newsroom: (901) 320-1340

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices