State-of-the-art theatre opens in Olive Branch - Mid-South News, Weather, Traffic and Sports | FOX13

State-of-the-art theatre opens in Olive Branch

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    Friday, October 4 2013 3:43 PM EDT2013-10-04 19:43:45 GMT
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OLIVE BRANCH, Miss. (FOX13) -

For the first time in nearly 60 years Olive Branch has big shows on the silver screen.

Make that many silver screens.

Last time there was a movie theatre in Olive Branch it cost a dime to get in, and it was a double feature. One feature was Johnny Cash playing a brand new hit song called "Walk The Line." The other feature was some Western flick.

But now, 58 years later, Olive Branch has its own state-of-the-art cinema. Friday was the first day of business for the new Malco Olive Branch Cinema, located at 6430 Goodman Rd.

MORE: Malco Olive Branch Cinema

The old Norjan Theatre in old town Olive Branch first opened in the late 1940s. The most famous showing at the Norjan was Cash's performance of "Walk The Line." In the 1940s it cost a nickel to see "The Man in Black" and a dime to see the western flick "Afterward."

The Norjan shut down some time not long after that legendary showing.
 
"My understanding was somewhere in the late 50s is when it shut down, but that was the movie theatre back then," said Mayor Scott Phillips. "So, long time coming with a new theatre in Olive Branch."
 
So why all the excitement over this new 12-screen cinema in Olive Branch? The Malco Olive Branch Cinema's opening means that folks in Desoto County won't have to make that long haul anywhere else to see a movie.

Before, it was a 30-minute drive to see a flick.
 
"Well, two options, I guess in Mississippi you would go to Southaven, and it is what it always is on Goodman Road and congestion and everything else, or having to drive to Collierville (in Tennessee) would be another," Mayor Phillips said. "Both of them are fine theatres, but it's nice to have one at home here."
 
It's not just the excitement about the movie theatre. The area around the theatre being developed is supposed to bring in some new restaurants to the city of Olive Branch as well.

"Well I think it is a big plus," Mayor Phillips said. "I mean, that's something that we have all been waiting for quite some time now. It's not just a whole lot of family things to do in Olive Branch, and this is one of them. So, I'm looking forward to it and carrying the family out and seeing some movies."

Only 10 of the 12 screens are operational, for the time being. The other two screens will be opening soon. Seating in the new theatre Malco Olive Branch Cinema is much nicer than the seating was in the old Norjan, when it first opened in 1946. Back then people sat on wood crates.

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