Kmart Joe Boxer ad controversy - FOX13 News, WHBQ FOX 13

Kmart Joe Boxer ad controversy

Posted: Updated:
MYFOXNY.COM -

Kmart opens its latest holiday-themed ad innocently enough. But that buttoned-up above-the-table business soon yields to a racier below-the-belt party.

Interpret those motions however you please, but it certainly seems to us that Kmart is insinuating the tolling of those bells comes from somewhere underneath each male-model's pair of Joe Boxers.

"Sex sells, but sex can also make people throw up," said T.J. Walker, a media expert. "Sex can make people say: 'This is kind of a sleazy organization. We're not sure we want to do business with them.'"

Walker sees this less about sex (Victoria's Secret already owns that corner of the marketplace) and more about breaking from tradition.

"There does seem to be a lot of people who are attacking the traditions of wholesomeness of Christmas whether it's Walmart attacking Thanksgiving dinner or Kmart turning this into a Chippendale celebration," Walker said.

If you thought I was going to be shaking out those noises with my body, you need to get your mind out of the gutter. Forget what Kmart was thinking making the ad; we wanted to know if the consumer liked it.

If Kmart risked public favor with its so-called Show Your Joe commercial that gamble paid off among shoppers we found, who laughed about it.

"You can definitely get the feeling of Christmas," one said.

We'll just have to wait and see if that Christmas feeling equates to holiday sales.

"I wish I had someone to give it to," a shopper said. "You have to be careful who you give it to."

  • Your MoneyMore>>

  • Teens want back-to-school gadgets, not clothes

    Teens want back-to-school gadgets, not clothes

    Thursday, August 28 2014 9:52 PM EDT2014-08-29 01:52:52 GMT
    For many students, school starts next week. So what will your teens be asking you to buy? Technology.That's right: they are willing to wear last year's clothes and instead spend money on the latest tech. Gone are the days of securing your status in high school with the right clothes. Now your teens need to own the newest tablet or smart phone and its accessories.
    For many students, school starts next week. So what will your teens be asking you to buy? Technology.That's right: they are willing to wear last year's clothes and instead spend money on the latest tech. Gone are the days of securing your status in high school with the right clothes. Now your teens need to own the newest tablet or smart phone and its accessories.
  • Conference call: your bathroom break

    Conference call: your bathroom break

    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
  • Monitoring your kids' driving in real time

    Monitoring your kids' driving in real time

    Wednesday, August 27 2014 10:46 PM EDT2014-08-28 02:46:07 GMT
    Many new Ford and GM cars have built-in technology that allows you to monitor speed, signaling, and navigation when your child is driving. But when it comes to this type of digital snooping, teens and their parents often have differing opinions. Kids may call it an invasion of privacy. Most parents, of course, will likely feel otherwise.
    Many new Ford and GM cars have built-in technology that allows you to monitor speed, signaling, and navigation when your child is driving. But when it comes to this type of digital snooping, teens and their parents often have differing opinions. Kids may call it an invasion of privacy. Most parents, of course, will likely feel otherwise.
Powered by WorldNow

WHBQ-TV | Fox 13
485 S. Highland St.
Memphis, TN 38111

Main Station: (901) 320-1313
Newsroom: (901) 320-1340

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices