NFL, Twitter team up to share game highlights - FOX13 News, WHBQ FOX 13

NFL, Twitter team up to share game highlights

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NEW YORK (MYFOXNY) -

Twitter is changing how we see the game. For every big play, every touchdown a tweet usually follows, turning that conversation you might be having in your living room into worldwide social media chatter.

Silverback Social CEO Chris Dessi, a social media expert, says a new video-sharing partnership between the NFL and Twitter is an exciting next step. The deal allows the social media giant to share game highlights and other video content instantly.

The deal between the NFL and Twitter is significant because the league is typically very protective about how they share the digital content. For twitter, it is also an opportunity to cash in on every possible market.

Mashable.com social media reporter Kurt Wagner says we'll be seeing the big new partnership on full display for the biggest game of the year: the Super Bowl.

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