Southwest Airlines officially landed in Memphis.
Dozens of passengers arrived on the first flight to land at Memphis International Airport on Sunday morning.
"The rate was… I can't even compare it to the other airline. I'm just going to say it: Delta Airlines, you all have lost me and you can have your American Express card back as well because I won't be needing it anymore," said one traveler.
Before Southwest Airlines' arrival, many Memphians drove out of the city to Nashville and even Little Rock, Arkansas to find cheaper flights. Smith and her family drove to Memphis just for the Southwest flights.
"Memphis is a lot closer and easier for us since we're from Jackson and without two kids it's just easier to come in one day than to travel two days with that," said Southwest passenger Rachel Smith.
Smith and her family, including two- and six-year-old children, were flying to Florida for a Disney World trip on Sunday. Smith said through other airlines, she would have paid $1,400 for her family to fly. They were planning to drive with the children to Florida when Southwest Airlines began flying through Memphis; she said Southwest plane tickets cost them $600.
"Especially with the way the economy is, for us to get it as cheap as it is and we can enjoy our vacation a little bit more and just to not have to worry about the long travel, it's been great," said Smith.
Southwest started non-stop flights to five major cities, including Chicago Midway, Baltimore, Orlando, Tampa and Houston Hobby. Airline representatives said this officers Memphians access to 90 U.S. cities.
Ticket prices range from $78 to $400.