Brewing beer has been around for a long, long time. For a while it looked like the only people left making the sudsy delight would be major companies.
Then the small independent brewmeisters started popping up and being very successful at it.
You can add one more independent brewing company to the growing list. Wiseacre Brewing Company in Memphis.
And it's a pretty big deal.
Wednesday was the new micro brewery's grand opening.
First the brewery and the brewpub are located in the Broad Avenue area, which is one of the emerging arts and entertainment districts in the city. It is also the first business to receive loans from LIFT / River city Capital and a select number of banks that support community-based endeavors.
So that's where the timing came in for the Bartosch brothers. But were they ready for the opportunity?
"We are from Memphis," said Kellan Bartosch. "We went to White Station High School, born and raised in the public school system. Went our separate ways. We wanted to open a brewery so we needed to get experience. That meant going elsewhere. For Davin it meant brewing school in Germany and to Chicago. I've been out west with Sierra Nevada Brewing Co.
"This is our dream and here we are."
So, yes they were prepared to launch a brewery. But not just any brewery. This is probably the finest of its kind in the country.
"It's the top of the line the most sophisticated you can get in the U.S.," said Jeff Hutzel, general contractor. "Davin can tell you more about it but you could probably go to Germany and find some as good or better. That's of the things that make it really unique."
Now here's the really neat part. The brothers could have done this anywhere but way back when they began this journey to learn to make beer, they had always planned to come back home to Memphis to do it.
"We always loved Memphis," said Kellan Bartosch. "Born and raised here and really we just knew we had to get back here and bring what we had learned back to Memphis."
Isn't that great! And you're going to love the beer and the brewpub and the brothers. Well, you're just going to love it.
Wiseacre Brewing Company officially opens Friday but you can leave your cash at home because they only take plastic.
Wiseacre Brewing Company Facebook page
Wiseacre Brewing Company Twitter page
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