It's often said when the iron is hot, it's time to strike. Delta Airlines has announced once again it's reducing flights this time, from 97 to 64. So more than two weeks ahead of its normal meeting Memphis International Airport is making a pre-emptive strike.
"I'm all for whatever the airport can do to make it run more efficiently and better for me as a customer, consumer," said Brian Fruit, airline passenger.
Passengers like Fruit say in Memphis there are now not only fewer flights but flights are very expensive.
On the heels of Delta's cutting flights, Memphis International is positioning itself to take advantage of what it sees as an opportunity to lure competitive and affordable airlines.
"What we want is sustainable air service development," said Memphis International Airport Executive Vice-President Scott Brockman. "It doesn't do the community any good if we go out and we buy air service as soon as the money runs out the service runs out."
The airport has adopted program for current and future airlines considering flying out of Memphis.
"The policy does require that the airline commits to service for a year," Brockman said. "If they don't fly that route for the full year the benefits that they've been promised don't come to them."
The policy is full of financial incentives for airlines looking to hit the tarmac in Memphis.
"There are actually several airlines that are very interested about the opportunities, opportunities that we know we have because we're obviously been presenting those opportunities to a variety of airlines," Brockman added.
It's the kind of news passengers in Memphis have been waiting for.
"I like this airport, I know it and I think anyway I can go to one source, instead of going to Little Rock or any other place," Fruit said. "I think it's beneficial for me in so many different ways."
With Southwest Airlines starting daily service Nov. 3 in Memphis, Brockman said the airport is expecting to make an announcement in the near future about another affordable airline coming to Memphis International.