Starting today, Kroger will now longer offer its double coupons program.
According to Kroger's marketing department, the Delta Division of Kroger launched a new campaign on June 26 which will lower prices on thousands of items. As a result of this new campaign the company announced the discontinuation of its double coupons program.
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"After careful analysis, we have discovered that the shoppers in the Delta Division have really utilized cost-saving measures other than just manufacturer coupons -- such as downloadable clip-less coupons and customized direct mail coupons based on each shopper's preferences," Joe Bell, manager of marketing and public affairs for Kroger Delta Division. "We recognize this change might be an inconvenience for some shoppers who relied on the double coupons, but we feel lowering thousands of prices on everyday products will provide more value for all customers."
In addition to the price reductions on groceries and merchandise, Kroger will continue to offer weekly and everyday sales; the Fuel Program, through which customers can save up to $1.00 off a gallon at Kroger Fuel Centers; its $4 and $10 Prescription Program; weekly specials; and themed events. Kroger is also expanding digital coupons on Kroger.com.
"Kroger has aimed to provide our customers with a completely rewarding shopping experience," said Joe Bell, manager of marketing and public affairs for Kroger Delta Division. "Price continues to be an important factor when customers are deciding where to shop. Now, our customers are going to save even more on the items that they buy every week. It will be an exciting time in our stores for our customers."
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