Not too long ago, Overton Square was filled with empty buildings; now, any given weekend, it's filled with cars and people in the numerous bars and restaurants.
"As each new business comes, then another one comes, it's kind of a snowball effect," says Brad Tedford, Chiwawa general manager.
Since March, Tedford has owned his restaurant in the area that was once just a memory for his parents.
"I drove by as a kid with my parents saying, ‘When we were your age this was the place. Nobody went downtown,'" says Tedford, "Now it's changing now where it's … people are starting to come here more rather than go downtown."
A fitness crowd is sprinting into Overton Square now, too, making it a prime field for businesses like Breakaway Running, Cardio Barre and Delta Groove Yoga.
"These great bike lanes that were recently put in midtown, and a lot of Midtowners are bikers," says Delta Groove Yoga Owner Charlene Gaffney, "I see so much of that around here."
In April 2013, Gaffney opened a yoga studio in the area after a January test run of the facility and even Overton Square.
"We wanted to see what kind of response that we would get and it was incredible. We had so many people at that workshop," says Gaffney, "And then we knew, then, we just felt like it was coming alive again."
Delta Groove Yoga is expanding their business, adding a large back patio to their studio. Other businesses are mirroring that move as well, and the Overton Square area's overall growth called for an addition of a parking garage.
It's a sign of the continuing growth that's bringing down the "for lease" signs. Tedford says, "Since we've been here in March, it's only grown more and more. I've seen the traffic issue on the weekends grow to kind of show that."