Paula Deen's smiling, warm, grandmotherly-demeanor has won Americans over throughout the years.
"Please forgive me for the mistakes that I have made," Deen said.
But is it enough to make them forget about--what to some--is a shocking revelation?
"You know, it's all dependent on her next actions. We've seen it happen. We've seen people bounce back. You know, Martha Stewart is a great example. She laid low for a long period of time and slowly built her empire back up," Kiersten Bagley of Howell Marketing Strategies said.
Bagley says Deen's future is in the cooking queen's own hands.
"Paula Deen is in her late 60s. It's really going to depend on whether or not she really wants to build this empire," Bagley said.
The 66-year-old celebrity chef admitted last week to using racial slurs in her past, after being sued by a former employee who is white.
After Deen's statements in a deposition went public, the celebrity chef was shortly canned by the Food Network and Smithfield Foods. Wednesday, WalMart and Caesars Entertainment followed suit, also cutting ties with Deen and cutting into her pocket book.
"Inappropriate and hurtful language is totally unacceptable," Deen said
It's a lesson Bagley says we all can learn from.
"The public is always watching, whether you're a political or public figure, or a celebrity chef, you always have to be on guard and be on your best behavior. You have to know people are watching and look up to you and will scrutinize what you do," Bagley said.