'Stronger than the Storm' ad campaign - FOX13 News, WHBQ FOX 13

Superstorm Sandy

'Stronger than the Storm' ad campaign

Posted: Updated:
NEW JERSEY (MYFOXNY.COM) -

More than 70 percent of New Jersey residents have seen or heard the state's "Stronger than the Storm" advertising campaign, according to a new Rutgers-Eagleton poll. It also found the campaign appears to be making some difference in encouraging summer tourism.

The song in those commercials is definitely hard to forget for many people. It's a catchy campaign, taking over the air and radio waves in New Jersey and the tri-state area.

The unforgettable "Stronger than the Storm" ads started running before Memorial Day. The goal is to let people know that despite Hurricane Sandy, the Jersey Shore is open for business this summer

Ken Musto, creative director at Brushfire Marketing Communications in Cedar Knolls, N.J., said he and a colleague came up with the slogan while grabbing a bite to eat and scribbled it down on a napkin at the restaurant.

CEO John Leonardi said the team had five days to come up with an ad proposal, then once they won the contract, only about three and a half weeks to execute the entire campaign, including radio and TV spots, billboards, and digital. A project like that would typically take four to six months, he said.

Musto said a big part of helping to get the message out there was writing the anthem, which became that catchy song that many people now can't get out of their heads. They came up with the lyrics and had a composer write the music.

The company is thrilled with the campaign's success and the opportunity to help their home state.

But some have criticized Gov. Chris Christie for appearing in these taxpayer funded ads during his re-election campaign.

Brushfire's Leonardi said it was the company's idea to have him and his family in the ads because Christie played such a huge role during Sandy.

The ads run through Labor Day.

  • New Jersey NewsNew Jersey NewsMore>>

  • Friday Night Live: July 25, 2014

    Friday Night Live: July 25, 2014

    Friday, July 25 2014 10:31 PM EDT2014-07-26 02:31:59 GMT
    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: QuickChek New Jersey Festival of Ballooning, Stephen "Twitch" Boss, actress Mary Lynn Rajskub, and Michael Chernow and Chef Daniel Holzman of the Meatball Shop.
    This is Fox 5's Friday Night Live, a weekly celebration of the end of the work week. All summer long, the Fox 5 team brings you the latest in entertainment, nightlife, food, and music in our area. In this jam-packed episode: QuickChek New Jersey Festival of Ballooning, Stephen "Twitch" Boss, actress Mary Lynn Rajskub, and Michael Chernow and Chef Daniel Holzman of the Meatball Shop.
  • Maryland casino to interview workers from closing Atlantic City casinos

    Md. casino eyes workers from closing Atlantic City casinos

    Friday, July 25 2014 4:32 PM EDT2014-07-25 20:32:23 GMT
    AP photoAP photo
    A Maryland casino is looking to hire some of the soon-to-be-jobless Atlantic City casino workers. Maryland Live! is holding job fairs next week at the Sheraton hotel across from the Atlantic City Convention Center. The Hanover, Maryland casino held a similar recruitment effort in January when The Atlantic Club shut down.
    A Maryland casino is looking to hire some of the soon-to-be-jobless Atlantic City casino workers. Maryland Live! is holding job fairs next week at the Sheraton hotel across from the Atlantic City Convention Center. The Hanover, Maryland casino held a similar recruitment effort in January when The Atlantic Club shut down.
  • Jersey City swears in new firefighters

    Jersey City swears in new firefighters

    Friday, July 25 2014 3:23 PM EDT2014-07-25 19:23:09 GMT
    AP photoAP photo
    Jersey City has 26 new firefighters, including the city's first black woman to wear the uniform. Mayor Steven Fulop swore in the newest members of the department during a ceremony at City Hall on Friday. The city said the hiring was made possible by funds from a $6.9 million federal grant that was announced in January.
    Jersey City has 26 new firefighters, including the city's first black woman to wear the uniform. Mayor Steven Fulop swore in the newest members of the department during a ceremony at City Hall on Friday. The city said the hiring was made possible by funds from a $6.9 million federal grant that was announced in January.
Powered by WorldNow

WHBQ-TV | Fox 13
485 S. Highland St.
Memphis, TN 38111

Main Station: (901) 320-1313
Newsroom: (901) 320-1340

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices