Budweiser to introduce bowtie-shaped cans - FOX13 News, WHBQ FOX 13

Budweiser to introduce bowtie-shaped cans

Posted: Updated:
ST. LOUIS -

Anheuser-Busch is introducing a new, bowtie-shaped beer can that mirrors its iconic Budweiser logo.

The St. Louis-based subsidiary of Anheuser-Busch InBev NV said Wednesday that the new cans will be available in a special 8-pack nationwide beginning May 6.

The can has been in development since 2010. The beer maker says it made major equipment investments at its can-making facility in Newburgh, N.Y., to facilitate the 16-step process to create the cans.

_____

Do you approve of the new design? Post your comments on our FOX 5 Atlanta Facebook page, or tweet us @GoodDayAtlanta.

_____

Budweiser breweries in Los Angeles and Williamsburg, Va., will be the first to package the new cans.

Due to the new design, it holds 11.3 ounces of beer, compared with the traditional 12-ounce can. The company says the new can won't replace the traditional Budweiser can.

Budweiser's bowtie logo first appeared in a national advertising campaign in 1956.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by WorldNow

WHBQ-TV | Fox 13
485 S. Highland St.
Memphis, TN 38111

Main Station: (901) 320-1313
Newsroom: (901) 320-1340

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices