It's a name straight from the pages of the Motor City's rich car-making history, but after fading into oblivion in the 1930's the Detroit Electric is being reborn with its sights set on the future.
In a press release, the electric car company announced it will establish its corporate headquarters on the 18th floor of the Fisher building in downtown Detroit and has chosen a site to assemble the first ever 100 percent pure electric sports car in Michigan.
Detroit Electric also aims to create over 180 sales and manufacturing-related jobs over the next 12 months.
The company says it hopes to have the new electric sports car on sale in many markets by the end of August 2013 with a diverse family of all-electric production cars models ready to enter production by end of 2014. The company released a tease picture of the sports car on Tuesday.
"We are proud to become the fourth car manufacturer born out of Detroit, and the first to manufacture a pure electric sports car from Michigan," said company CEO Don Graunstadt.
Once part of the Anderson Electric car company the Detroit Electric brand vanished in 1939. It was revived in 2008 by Albert Lam, former Group CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England.
There is speculation the new Detroit Electric will be based on the Lotus Elise, but as critics point out what's missing in today's release was any specifics. There was no discussion of battery technology, range or cost. Regardless the company is being praised for moving into the city.
"Detroit Electric's decision to establish its new headquarters in Detroit is great news, because it builds on Michigan's automotive heritage and places the company in the world's automotive epicenter with a business climate that will enable its success," said Michigan Economic Development Corporation President and CEO Michael A. Finney.
For more information http://www.detroit-electric.com