A city board has asked Bass Pro to reconsider its signage for the exterior of the Pyramid.
The company wants to put signs 66-feet tall on each side of the building, and plan that is not going over well with about a dozen people, who showed up to express their disappointment in the proposed signs.
Bass Pro wants a 90-feet by 66-feet store logo on all four sides of the Pyramid, which stands about 320 feet tall. The signs would be lighted internally.
Both the size and lighting are violations of the Downtown Memphis Commission's codes and would need special approval.
Bass Pro representatives defended the proposal by saying the sign would only appear to be 38-feet high due to the slope of the Pyramid wall, if someone stood at street level in front of the structure. They also said the lighting is needed for marketing of the retail store.
But, many at the meeting said the Pyramid, itself, should be the marketing tool. "To change anything about it would be to remove it from a landmark status to taking it down to just a billboard. I think it would be a great disappointment," said Memphian Thomas Sixbey.
Board member David Schuermann told the Bass Pro representative, "I'm not sure you're going to make me feel any better whatever you do with this sign proposal you've got on the building now. I think its going to have to be significantly re-thought."
The company says the size of the signs were in the original lease agreement, and that's part of the marketing plan.
The board will meet in two weeks to consider any changes Bass Pro may make in the meantime.
Board members did approve the exterior plan, which will include a catfish pond for fishing and a pedestrian walkway connecting Front Street to the Pyramid.
Bass Pro plans to be open in time for the holiday shopping season this year.