Disney reinvents ASU's mascot, Sparky the Sun Devil - FOX13 News, WHBQ FOX 13

Disney reinvents ASU's mascot, Sparky the Sun Devil

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TEMPE, Ariz. -

He's been a part of Arizona State University for decades, but now there's a big change involving Sparky the Sun Devil.

Orchestrated by Disney and ASU, the news conference felt more like a party.  It was over the top, but with good reason.

ASU students, faculty and Disney executives gathered on Friday to talk about a collaboration between Disney productions and ASU.

With the help of Disney, the Innovation Space Program has teams of students that are tackling everyday issues like childhood obesity.

But the point of Friday's conference was to reveal a new design of an ASU icon.

Sparky the Sun Devil was reinvented by Disney and now marketed to a younger audience with the help of ASU students.

The school band and cheerleaders burst into the press room with a sleeker, Sparky in tow.  While his characteristics were similar to ones from the past, this one has more black incorporated into his costume, a smile and more modern look.

Plenty of people have felt strongly one way or the other about the new Sparky.

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