In rural Macomb County gun ownership runs deep. For some, shooting and hunting are a way of life.
Peak Powersports in Lenox has a new promotion. Have a concealed pistol license, then it's time to save some money.
"So you come on in, show your CCW and... you get 15 percent off," said Nick Lefurgey, who runs the family business.
He is also sending a strong message to lawmakers, who some believe are working to deprive gun owners of their Second Amendment rights.
"I'm a rights supporter, period, be it gun or otherwise," Lefurgey said. "Everybody's entitled to their choice, and I believe in that and we believe in that."
The gun rights debate is taking center stage after President Obama started pushing for a ban on assault weapons in the wake of the tragic shooting at Sandy Hook Elementary.
Peak Powersports isn't the first to launch this controversial promotion. Lefurgey got the idea from a Virginia pizza shop that saw its business go up 80 percent.
It certainly is a promotion drawing a lot of attention, but Lefurgey said you don't have to have a gun to cash in on this discount, just a permit, and there is a reason why.
"I'd actually encourage most people to go out there and get their CPL to begin with. If you don't like guns, it's going to teach you gun safety, gun handling," he explained. "I think there's a lot of existing laws out there already that handle a lot of these issue, but I'm not a politician. I sell motorcycles, so that's kind of what I'm going to stick to."
Lefurgey is shocked by just how many people have started to respond to this promotion. Now he hopes it will just generate more customers because traditionally this is the slowest time of the year.
Thursday, May 23 2013 8:53 PM EDT2013-05-24 00:53:47 GMT
Anna Bailey was walking back from the gas station Thursday morning when she found 16-year-old Emonte Davis lying in the middle of the sidewalk on Sharon Street. He had been shot in the chest, and she tried to help.
Anna Bailey was walking back from the gas station Thursday morning when she found 16-year-old Emonte Davis lying in the middle of the sidewalk on Sharon Street. He had been shot in the chest, and she tried to help.
Wednesday, May 22 2013 10:39 PM EDT2013-05-23 02:39:42 GMT
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
The Republicans in Lansing are pushing a new bill that would base teacher salaries on student performance. But will merit pay really help kids get a better education? Some say the answer is no.
Tuesday, May 21 2013 10:59 PM EDT2013-05-22 02:59:19 GMT
Some Detroiters say their neighbor is hoarding dogs. She has been accused of doing it before. In 2011, 25 dogs were removed from her home, but we're told a case was never brought.
Some Detroiters say their neighbor is hoarding dogs. She has been accused of doing it before. In 2011, 25 dogs were removed from her home, but we're told a case was never brought.
Monday, May 20 2013 11:03 PM EDT2013-05-21 03:03:59 GMT
Some residents in Clinton Township say they are upset over a horrible smell that seems to be at its peak when temperatures soar. They claim it has been going on for years.
Some residents in Clinton Township say they are upset over a horrible smell that seems to be at its peak when temperatures soar. They claim it has been going on for years.
Thursday, May 16 2013 7:58 PM EDT2013-05-16 23:58:47 GMT
35-year-old Sabrina Gianino was found dead inside her boyfriend's flat on Wayburn in Grosse Pointe Park just after midnight on Wednesday. Police are calling the death suspicious.
35-year-old Sabrina Gianino was found dead inside her boyfriend's flat on Wayburn in Grosse Pointe Park just after midnight on Wednesday. Police are calling the death suspicious.
Thursday, May 23 2013 8:39 PM EDT2013-05-24 00:39:46 GMT
Army Specialist Jenna Beno bravely fought for our country. Sadly, she died after an attack in Iraq. Thursday, the young soldier was honored during an emotional ceremony in Clarkston.
Army Specialist Jenna Beno bravely fought for our country. Sadly, she died after an attack in Iraq. Thursday, the young soldier was honored during an emotional ceremony in Clarkston.
Thursday, May 23 2013 9:21 PM EDT2013-05-24 01:21:55 GMT
The mountains of petroleum coke along Detroit's riverfront continue to grow. Now lawmakers are saying the stuff has to go as the story gets national attention.
The mountains of petroleum coke along Detroit's riverfront continue to grow. Now lawmakers are saying the stuff has to go as the story gets national attention.
Thursday, May 23 2013 8:53 PM EDT2013-05-24 00:53:47 GMT
Anna Bailey was walking back from the gas station Thursday morning when she found 16-year-old Emonte Davis lying in the middle of the sidewalk on Sharon Street. He had been shot in the chest, and she tried to help.
Anna Bailey was walking back from the gas station Thursday morning when she found 16-year-old Emonte Davis lying in the middle of the sidewalk on Sharon Street. He had been shot in the chest, and she tried to help.
Thursday, May 23 2013 7:38 PM EDT2013-05-23 23:38:56 GMT
Kwame Kilpatrick, now a convicted felon, officially fired his longtime attorney Jim Thomas on Thursday. It's a move that will delay the former mayor's sentencing.
Kwame Kilpatrick, now a convicted felon, officially fired his longtime attorney Jim Thomas on Thursday. It's a move that will delay the former mayor's sentencing.
Nick Lefurgey (Credit: Fox 2 News)
