New Campaign Uses 'Philly Attitude' To Encourage Safety - Mid-South News, Weather, Traffic and Sports | FOX13

New Campaign Uses 'Philly Attitude' To Encourage Safety

Posted: Updated:
PHILADELPHIA -

The city of Philadelphia wants to remind drivers, cyclists and pedestrians that a stop sign doesn't mean "sorta stop" in a new campaign to keep safe when moving throughout the city while taking advantage of some "Philly attitude."

The new campaign, "Drive Right, Ride Right, Walk Right," was unveiled Thursday by Mayor Michael Nutter.

The city says the campaign will feature messages on bus shelters, buses and subway cars reminding commuters to play it safe. Messages include "It's called a sidewalk, not a sideride," "Objects in mirror only appear when looked at," and "The sign doesn't say: sorta stop."

The $125,000 campaign is funded by the Pennsylvania Department of Transportation.

"While traffic fatalities are near historic lows and accidents involving cyclists have been halved in the last decade, still every four hours a pedestrian in Philadelphia exceeds $1 billion a year," Mayor Nutter said in a statement.

The economic cost of tragedies are incalculable. This campaign has some Philly attitude that I hope will engage everyone who see an ad."

Advertisements are scheduled to run through the spring and will appear on at least 65 buses, 50 bus shelters, and dozens of Broad Street Line and Market Frankford Line subways, the city said.

  • Local NewsMore>>

  • Only On Fox: Arsonist On The Loose In South Jersey Town

    Only On Fox: Arsonist On The Loose In South Jersey Town

    Wednesday, April 16 2014 4:45 PM EDT2014-04-16 20:45:07 GMT
    It started with a brush fire, then another fire at the rear of this home on Monroe Street and finally a blaze that swept through this vacant home up the block, just a few feet away from where Emma Sethman
    It started with a brush fire, then another fire at the rear of this home on Monroe Street and finally a blaze that swept through this vacant home up the block, just a few feet away from where Emma Sethman
  • No Leads On The Cause Of Sea Isle's 7 Alarm Fire

    No Leads On The Cause Of Sea Isle's 7 Alarm Fire

    Saturday, April 19 2014 6:10 PM EDT2014-04-19 22:10:30 GMT
    A seven-alarm fire is captured on smart phone video as it burns several homes, including beachfront properties, in Sea Isle City.
    A seven-alarm fire is captured on smart phone video as it burns several homes, including beachfront properties, in Sea Isle City.
  • Couple Married 70 Years Die 15 Hours Apart

    Couple Married 70 Years Die 15 Hours Apart

    Couple Married 70 Years Die 15 Hours Apart

    Saturday, April 19 2014 5:51 PM EDT2014-04-19 21:51:01 GMT
    NASHPORT, Ohio (AP) - A couple who held hands at breakfast every morning even after 70 years of marriage have died 15 hours apart.Helen Felumlee, of Nashport, died at 92 on April 12. Her husband, 91-year-old Kenneth Felumlee, died the next morning.
    NASHPORT, Ohio (AP) - A couple who held hands at breakfast every morning even after 70 years of marriage have died 15 hours apart.Helen Felumlee, of Nashport, died at 92 on April 12. Her husband, 91-year-old Kenneth Felumlee, died the next morning.
Powered by WorldNow

WHBQ-TV | Fox 13
485 S. Highland St.
Memphis, TN 38111

Main Station: (901) 320-1313
Newsroom: (901) 320-1340

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices