Grey Poupon To Air 'Pardon Me' Ads After 16 Years - FOX13 News, WHBQ FOX 13

Grey Poupon To Air 'Pardon Me' Ads After 16 Years

Posted: Updated:
AP image AP image

Grey Poupon's classic "Pardon Me" TV commercial is returning for a moment of Oscar glory.

After a 16-year hiatus, the mustard that mocked its own stuffy image in one of TV's most famous commercials will once again take to the airwaves during the Academy Awards show on Feb. 24. The spot comes as Kraft Foods looks to boost sagging sales of the Dijon mustard, which is facing competition from a growing variety of high-end condiments on supermarket shelves.

The new ad begins in the same way as the original -- an aristocratic English gentleman is being chauffeured in the countryside, when another car pulls up alongside them at a stop. But the new ad continues in another direction.

  • Local NewsMore>>

  • ANOTHER COMFORTABLE DAY

    Wednesday, July 30 2014 10:23 AM EDT2014-07-30 14:23:12 GMT

    Refreshing Forecast Wednesday will feature another comfortable day with below average temperatures and low humidity.  Highs in the upper 70s/Low 80s.  Expect a mix of sun and clouds.

    Wednesday (82/61): Sun/Clouds

    Refreshing Forecast

    Wednesday will feature another comfortable day with below average temperatures and low humidity.  Highs in the upper 70s/Low 80s.  Expect a mix of sun and clouds. A chance of showers and thunderstorms returns tomorrow as we transition into a stormy pattern for the weekend.

    Wednesday (82/61): Sun/Clouds

  • Restroom Cameras At UDel. Didn't Focus On 1 Person

    Restroom Cameras At UDel. Didn't Focus On 1 Person

    Wednesday, July 30 2014 9:08 AM EDT2014-07-30 13:08:17 GMT
    Court records say a former University of Delaware graduate researcher who is accused of using a recording device to make videos of women in on- and off-campus bathrooms secretly did it for "personal gratification" and did not seek out any one woman.
    Court records say a former University of Delaware graduate researcher who is accused of using a recording device to make videos of women in on- and off-campus bathrooms secretly did it for "personal gratification" and did not seek out any one woman.
  • 6 Former Philadelphia Narcotics Officers Under Arrest

    6 Former Philadelphia Narcotics Officers Under Arrest

    Wednesday, July 30 2014 8:32 AM EDT2014-07-30 12:32:10 GMT

    Six former Philadelphia police narcotics officers are in federal custody Wednesday morning on corruption charges, high-ranking police sources tell FOX 29 News.

    Six former Philadelphia police narcotics officers are in federal custody Wednesday morning on corruption charges, high-ranking police sources tell FOX 29 News.

Powered by WorldNow

WHBQ-TV | Fox 13
485 S. Highland St.
Memphis, TN 38111

Main Station: (901) 320-1313
Newsroom: (901) 320-1340

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices