Some daring souls wore Speedos and bikinis as they raced into the water at JFK Boulevard Beach to take part in Sea Isle's 19th Annual Polar Bear Plunge.
This year many of the plungers are motivated by the damage Superstorm Sandy wreaked on the Jersey Shore.
Officials say proceeds from the plunge will be poured into attracting efforts.
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Polar bear plunge weekend is filled with plenty of partying and charity events.
But it also helps area businesses like Red, White and Brew thaw out from the winter spending freeze. And business is exactly what the Sea Isle coffle shop needs.
Sandy soaked it with a foot of water, forcing it to close for more than a month.
But thanks to the polar plunge which is expected to bring an estimated 40-50,000 people to the coastal community this weekend...Ellen Collins' business is percolating.
"It's just great. Just great. We're ordering like we would for summer months. Today was a great day."
Rooms in the area are booked solid thanks to the three day event.
And restaurants like Mrs. Bizzles Buns is sizzling. Owner Michael Cardinale is thankful.
Sandy damaged the restaurant and customers have been hibernating during the
winter months.
"This is shot in the arm we need to get back on our feet and we look forward to
it every year."
Sea Isle has also started a campaign called We're Ready. Letting people know the coastal community isn't destroyed and they're ready for business.
Saturday, May 25 2013 9:06 PM EDT2013-05-26 01:06:21 GMT
Jasmine Moore should be getting ready to celebrate her 15th birthday Sunday. Instead she and several relatives are nursing burn wounds they suffered after fire ripped through their Cobbs Creek home.
A critically injured child along with her relatives are recovering at CHOP after an early morning fire. They say if not for a quick thinking family member things could have been a lot worse.
Saturday, May 25 2013 11:00 AM EDT2013-05-25 15:00:47 GMT
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
Monday, May 20 2013 7:48 AM EDT2013-05-20 11:48:34 GMT
Pounding winds and violent surf from Hurricane Sandy left their mark on Ocean City, NJ. Beaches were washed out and there's concern about debris washing up. But Mayor Jay Gillian says no need to worry.
Mayor of Ocean City says no need to worry about debris filled beaches after Hurricane Sandy. He says plans have been taking place to make sure they're safe and clean.
Sunday, May 19 2013 7:58 AM EDT2013-05-19 11:58:46 GMT
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Once hailed as a hero after surviving a shotgun blast to his face in 2007, a former police officer is now charged with raping and sexually assaulting two women at gunpoint he met at a party.
Friday, May 17 2013 11:44 PM EDT2013-05-18 03:44:01 GMT
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
A couple of Good Samaritans helped rescue a 3-year-old boy's lifeless body from an Allentown creek. Their quick thinking and help from police helped bring the boy back to life.
Saturday, May 25 2013 9:06 PM EDT2013-05-26 01:06:21 GMT
Jasmine Moore should be getting ready to celebrate her 15th birthday Sunday. Instead she and several relatives are nursing burn wounds they suffered after fire ripped through their Cobbs Creek home.
A critically injured child along with her relatives are recovering at CHOP after an early morning fire. They say if not for a quick thinking family member things could have been a lot worse.
Saturday, May 25 2013 11:00 AM EDT2013-05-25 15:00:47 GMT
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
A South New Jersey business owner comes face to face with a suspected robber threatening him with a knife. Thanks to his 7-year-old family pet, the crook ran off.
Friday, May 24 2013 7:08 PM EDT2013-05-24 23:08:04 GMT
Busy planning your cook-out or trip down the shore this Memorial Day Weekend? Don't forget about the men and women for whom the holiday is observed.
Busy planning your cook-out or trip down the shore this Memorial Day Weekend? Don't forget about the men and women for whom the holiday is observed. FOX 29's Bruce Gordon spent a day with folks preparing a veterans' cemetery for its day in the spotlight.
Friday, May 24 2013 5:48 PM EDT2013-05-24 21:48:26 GMT
Surveillance video you'll see only on FOX shows chaos just after a police officer opened fire on a man who witnesses say had his hands up to surrender. Police deny that claim.
Surveillance video you'll see only on FOX shows chaos just after a police officer opened fire on a man who witnesses say had his hands up to surrender. Police deny that claim.
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