Cool Ranch tacos coming to Taco Bell in March - FOX13 News, WHBQ FOX 13

Cool Ranch tacos coming to Taco Bell in March

Posted: Updated:
A photo posted Thursday on Taco Bell's Facebook page shows the new Cool Ranch taco. A photo posted Thursday on Taco Bell's Facebook page shows the new Cool Ranch taco.
NEW YORK (AP) -

Taco Bell fans can finally mark their calendars: Doritos Locos Tacos in Cool Ranch flavor will be launched March 7.

The chain is rolling out the new variety a year after the Doritos Locos Tacos were launched in a Nacho Cheese flavor. Taco Bell says it already sold more than 350 million of finger-staining tacos, making them the biggest ever product launch.

CEO Greg Creed has told the Associated Press that Doritos Locos Tacos now account for about a quarter of all taco sales. Creed says he plans to keep introducing new Doritos flavors as well. Next up is a "Flamas" flavor, a Doritos variety sold in select regions of the country with higher Hispanic populations.

The tacos have helped Taco Bell stage a comeback after a lawsuit in 2011 alleging its beef shouldn't be labeled as such because of its other ingredients. The suit was later dropped.

Taco Bell had originally planned to release the Cool Ranch variety last year. But the chain says it postponed the launch after the Nacho Cheese flavor got such a strong response. Speculation had been building online over when the Cool Ranch variety would come out. Taco Bell made the announcement Wednesday on social media sites Twitter, Facebook and YouTube.

The chain says it will support the launch of Cool Ranch tacos with its biggest ever marketing campaign.

Creed said Nacho Cheese was chosen as the first variety last year because it's the most popular Doritos flavor, while Cool Ranch is second-most popular.

Creed said Frito-Lay, which is owned by PepsiCo Inc., had to build special equipment to make the taco shells, which use a special formula to make them crunchier and are dusted with Doritos flavoring. He noted that the advantage of Doritos Locos Tacos is also that it's a proprietary brand; competitors can't respond because there are no other corn chips that are so widely known.

Taco Bell is owned by Yum Brands Inc., which also owns KFC and Pizza Hut.

  • MorningsMorningsMore>>

  • Healthy Greek yogurt recipes

    Healthy Greek yogurt recipes

    Thursday, August 21 2014 11:42 AM EDT2014-08-21 15:42:18 GMT
    These recipes come from Lisa Howard, author of the cookbook Healthier Gluten-Free.
    These recipes come from Lisa Howard, author of the cookbook Healthier Gluten-Free.
  • 7th Annual Patriot Golf Day shootout

    7th Annual Patriot Golf Day shootout

    Thursday, August 21 2014 10:36 AM EDT2014-08-21 14:36:16 GMT
    Fox 2 News Morning LogoFox 2 News Morning Logo
    The Patriot Golf Day Shootout raises funds for those who have devoted their lives to our country.
    The Patriot Golf Day Shootout raises funds for those who have devoted their lives to our country.
  • Coffee red chile braised beef short ribs from Harry's Detroit

    Coffee red chile braised beef short ribs from Harry's Detroit

    Thursday, August 21 2014 10:25 AM EDT2014-08-21 14:25:44 GMT
    This recipe for coffee red chile braised beef short ribs comes courtesy of Chef Jim Lamb at Harry's Detroit.
    This recipe for coffee red chile braised beef short ribs comes courtesy of Chef Jim Lamb at Harry's Detroit.
Powered by WorldNow

WHBQ-TV | Fox 13
485 S. Highland St.
Memphis, TN 38111

Main Station: (901) 320-1313
Newsroom: (901) 320-1340

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices