Certainly department stores still decorate and people get all dressed up for the holidays.
But if you talk to people who have lived in Memphis for a long time, they are still talking about a department store called Goldsmith's that used to change its basement every Christmas into the Enchanted Forest.
"My grandmother worked in the drapery department," recalls Mike Brazzell. "Estelle May knew everybody knew what was going on back in those days. It was a different place. I was 6 or 7 and would get out of school ride the bus downtown. Goldsmith's was open two nights a week back then, open until 9 p.m. like on Monday and Thursday nights."
Carolyn Bendall also remembers going to Goldsmith's. She was so little everything was taller than she was.
"I just remember being able to look over seeing and to look was up to see it, so have no clue," she recalled. "So you're driving with your parents being so excited."
"You're in a department store and you walk in as a kid, you're transformed into a winter wonderland," Brazzell added. "Everything over your head - the soft blue lights made it look like snow. Oh gosh, you had the skaters doing spins ... back in that time it was amazing you were in a wonderland. It was great! You could see the snow. It was awesome. My memories so fond and glad my parents took the extra time to make that trip downtown."
That's the point of it all. It is the little things you do for your children at Christmas time that last a lifetime.
Thanks to the good folks at The Pink Palace Museum, the Enchanted Forest is back and just as enchanting as ever.
The Enchanted Forest runs through New Year's Eve. Admission for the Enchanted Forest Festival of Trees only is $6 Adults, $5 for seniors and children ages 3-12. Group rates are available. For information, call 901-525-TREE.
It may not be the basement of the Goldsmith's downtown, but it will do for the next generation.