In between Black Friday and Cyber Monday, there's another bargain-hunting holiday: Small Business Saturday. It's the third year for shopping day, encouraging people to explore and support local retail stores and restaurants.
"We don't have millions of dollars to pump into advertising, so Small Business Saturday is promoting and encouraging consumers to support their local businesses and small businesses," says Bart Garey, owner of Hollywood Furniture & Hardware Co., which has been open for 88 years.
While many still shop at the big retail stores and mega-malls, locally-owned stores in Memphis say they're getting the word out about the benefits of shopping small.
"The small stores, the small businesses all the tax dollars and everything goes back into our local economy and you don't get that with the bigger stores," says Anna Avant, owner of Hoot + Louise in the South Main district.
Small businesses are offering something else you won't find just anywhere, especially at retail stores: personalized service.
"You're going to get the best service from your smaller stores. Stores like us, been in business 88 years, if someone buys something from us or has ever bought something from us, it becomes a relationship there and not just a one-time deal then ‘See ya!'" says Garey.
Just like there are trends with clothes, among shoppers the growing trend is shopping local.
"It's not just retail; it's the restaurants with Project Greenfork. So many local restaurants support Project Greenfork so you just see it, you see it trending everywhere," says Avant.