Klout is the social network you may never have heard of, but need to be on.
The relative newcomer to the game looks to give you benefits for doing what you do already online.
It's another social media network, but before you say, "I don't have the time," Klout works by measuring what you already do on other social media sites, like Facebook and Twitter, and rewarding you for your time.
The rewards are called perks.
"I got an Apple iTunes card, my kids thought that was really cool," says Amy Howell of Howell Marketing. "Our office has gotten some food, someone got a year supply of deodorant."
Howell is a marketing guru and a social media expert. She says while everyday items might be more common, perks like trips and hotels giving upgrades based on Klout scores happens as well.
"Brands are looking for those connectors," says Howell. "Brands like Coca-Cola and all the big brands are looking for people with high Klout scores and why. They're trying to track these metrics back to how to drive revenue back to their brands."
Klout works by looking at your activity on social networks. It uses Twitter, Facebook, Instagram, and will soon incorporate others.
It measures not only followers and friends, but interactions, reposts and retweets. The score goes up to 100. Justin Bieber has a perfect score. But anything over 60 is considered very good.
Howell's score is 67. She has a strategy for raising her score.
"Tweet and talk a lot and post really good content," says Howell. "Post really good content. Post content that's going to get reposted, that's important."
The higher your score, the better your perks.
Radio show host and CBSSports.com writer Gary Parrish has a score of 82. Klout labels him a "taste maker." Anything over 70 is considered exceptional.
"I can understand how something like Klout works because if I tweet to 52,000 people, this place is great, somebody's going to be intrigued by that, somebody will say, 'check it out,'" says Parrish. "It works."
Parrish says CBSSports.com has a person dedicated to social media and tracking employees' Klout scores.
"I was real excited because I had a high grade, I sent it to my parents to try and make up for my high school report card, says Parrish. "I'm valued more as an employee because of the twitter following I have."
And it's not just for those in media.
Howell says for certain professions, employers will check candidates' Klout scores, which are public.
"Customer service, marketing, PR, social media, all these," says Howell. "Its important to pay attention to Klout."
Howell says to get on Klout now, get your perks, and claim your space. She says, for companies, this is still the testing phase for Klout.
But perks will soon be a way of life.
"I think what's coming is you'll have your smart phone and when you check into a hotel or check out using your debit card, your Klout score will be presented right there," says Howell. "So the customer service representative will have an opportunity to say 'we've got Justin Bieber here,' or wow, 'this person has a Klout score of 74, we better make sure they have a good experience here.'"
WHBQ-TV | Fox 13
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