It's personal for Chris Rose.
His company has printed the signs for the Race For The Cure since 1999. All the labor and material behind the banners, checks, and even markers on where to park are donated to Susan G. Komen of the Mid-South.
"The Race For the Cure is our organization. It is our favorite charity," Rose said. "It is a business we could be doing but it is still business that we do whether we get paid for it or not is not important."
Rose's company enters names into a computer. The names are then printed on a huge banner to be seen by runners and their families. They are the women who are survivors and victims.
"It seems like twice a year it seems like someone I know has been diagnosed with breast cancer. You look at your wife, sister, your mother, your aunts…has a one in eight chance," Rose said.
Fast Signs is a predominately male company. Chris Rose believes it is important for him and his fellow male employees to get involved in the fight against breast cancer.
"If you find yourself in the same that I do. Where you look at women involved in your life and you are a man, you need to care about what happens to them. You need to fight to find a cure for this disease that it seems to take so many women," Rose said.