Facebook stock certificate_20120209104616_JPG

An image of the Facebook stock certificate.

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Image of Facebook's Stock Certificate Filed with SEC

Updated: Thursday, 09 Feb 2012, 9:53 AM CST
Published : Thursday, 09 Feb 2012, 9:50 AM CST

(EndPlay Staff Reports) - Facebook's stock certificates could become collectors' items similar to other certificates from tech companies like Apple Inc. and Yahoo!

Facebook filed an image of its stock certificate with other paperwork this week with the Securities Exchange Commission . The image shows Facebook's logo on top minus its blue color, instead printed in just black and white.

The designs in its margins seem similar to an insignia worn by Facebook co-founder Mark Zuckerberg's hoodie, though TechCrunch said that's just a coincidence. Apple's certificate filed with the SEC has similar margins.

Facebook's certificate lacks the splashes of color found on Yahoo! and Google certificates, also shared by TechCrunch. None of the tech giant certificates contain the colorful images of a corporation like The Walt Disney Co., which shows a photo of its founder as well as many of its popular animated characters on its certificate.

Facebook's preparation to offer stocks to the public is also revealing more information about the company than previously known. PCMag.com reported that this includes that the company's $5 billion estimated value.

Tim Loughran, a finance professor at Notre Dame University, told PCMag he thinks that's on the low side. He said Facebook's annual revenue is $4.39 per active user, which means if its number of active users increases from it current 845 million to 3 billion, it would have a yearly revenue of $13.17 billion.

Comparatively Apple recently reported profits of $13.06 billion for a single quarter.

"Facebook needs to find more ways to get revenue from their users," Loughran said.

The company stock offering also has some risks as shared by NPR . Those factors include its business model of selling user data to advertisers, which is drawing criticism from regulators in the United States and Europe because of privacy concerns.

"Privacy is Facebook's Achilles heel," Jeff Chester, a privacy advocate with the Center for Digital Democracy, told NPR.

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